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By the artist for the artist

A 15+ hour instructional course that gives you a behind-the-scenes look at how I've built my career as a musician.

Find your voice, build your team, learn about writing and releasing music, best business practices, and more.

This is an all-encompassing, pull-back-the-curtain course on how to develop a sustainable career as a musician.

Buy now for $100

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COURSE OVERVIEW

Watch the video below to learn more.

COURSE ROADMAP

An overview of the course modules.

M1 - Course Intro

An overview of what to expect in the course.

M2 - Career History

A detailed 20-year background on how I got here.

M3 - Course Prep

We provide some suggestions and materials for the course.

M4 - Setting Goals

The importance of setting goals to develop your voice/world.

M5 - Success

Setting up for success and defining what success can look like for you.

M6 - Theory

Practical ways to use theory to expand your musical vocabulary.

M7a - Studio to Stage

The importance of playing your music live with other musicians, and how!

M7b - Touring

Expanding further on the importance of playing your music live with other musicians and what that actually looks like in practice based on Nick's years of touring experience.

M8a - Ideation

Some basic tools and practices I use to come up with musical ideas.

M8b - Lead Ideation

How to expand your songs and create intentional lead harmonies/melodies.

M9 - Pre-Pro & Demos

A look at how I prep and demo song ideas, and what I use to do so.

M10 - Studio Intro

We bring in Scott Giffin to discuss the importance of the studio environment.

M11 - Remarkably Human

Exploring the creative and technical details of Remarkably Human.

M12 - Wide Eyes in the Dark

The process and evolution of recording Wide Eyes in the Dark.

M13 - Archival

We tackle bringing in new instruments and vocals for Archival's first record.

M14 - Studio Convo

A candid discussion on producing, engineering, mixing, and more!

M15 - Release Music

A step-by-step guide on how to release your music.

M16 - Business

Grant and I go over how to set up and run a successful business.

M17 - Thank You

Our full appreciation, congratulations, and some final words of wisdom!

BEHIND THE SCENES

A lot of time, resources and good people came together to build this.

PLANNING

The course outline and materials were painstakingly planned over several years between myself and Grant Cooper (behind the slate!).

PRODUCTION

We shot six full days with camera/lighting/sound crews in three different locations, resulting in 22+ hours of raw content.

POST

We completed months of editing to refine our material and strike the balance of candid yet concise. We fried our eyes and ears for you!

TESTIMONIALS

Coming very soon! Send us your feedback to be featured.

FAQs

You’ve got questions. We’ve got answers.

I'm a beginner, can I take this course?

Yes, this course can be taken by beginners. There is a lot of information I wish I had when I was starting out. However, it will help to have some foundation as a musician and understand the basics of playing your instrument, as well as some music theory. To brush up on these skills, check out my INTUITION + THEORY PRIMER and sign up for HOMEWORK for weekly assignments that will help you find inspiration and develop your musical language. This new course, PURPOSE, will help you turn your passion and skills into a career.

What do I need to take this course?

Not much! You'll need a basic set up with:
  • A computer, tablet or phone
  • An ability to take notes (in a notebook or on your device)
  • Commitment, passion and a positive attitude
In an ideal world you'd also have:
  • Access to your instruments of choice (guitar, keyboard, etc.)
  • Access to recording equipment
  • Access to other working musicians

Do I have lifetime access to the course?

Yes! It's a pre-recorded digital course that is split into multiple modules and lessons. Once you purchase it, it's yours forever to keep. You can watch it at your own pace, jump around the modules, and repeat any sections you may want to revisit. 

How do I purchase and access the course?

Simple! Click "BUY NOW". This will bring you to the product purchase page. Then click "CHECKOUT" and you can process your payment via CREDIT CARD or PAYPAL CHECKOUT. 

You will be prompted to provide your name, email, and password to create an account for PURPOSE. 

You can also opt-in to our marketing emails, which will keep you up-to-date on course updates and news - highly recommended! We promise not to spam you and will only send necessary updates.

The course lives right here on nickjohnstonpurpose.com and you can access it anytime using the "LOGIN" at the top right of this page.

Payment will show up on your credit card as "CKC INC. NJ-PURPOSE" or "PAYPAL *CAPABLEKIDS" as our company name is Capable Kids Canada Inc. - because you know...we are a couple of capable Canadian kids!

What platform does the course live on?

It lives right here on nickjohnstonpurpose.com - and we use PODIA as our background platform and course engine. It's super simple to use for both you and us!

Will the course develop over time? Do I have to pay for updates?

Yes, it may develop over time.
No, you do not have to pay for updates for PURPOSE.

Although the course is fully completed as planned, we may update it in the future based on user feedback, expanded detail, and other related topics we decide to explore. 

Once you purchase the PURPOSE course, it is yours for life and any updates will be included for free. However, as time goes on and the course grows with more substantial content, the entry cost may increase - so get in early if you can!

We should also note that this may not be the only course we develop, so look out for more as well!

I'm having technical issues with the site, or the course materials, who do I contact?

Simply email nickjohnstonpurpose@gmail.com and we will help as soon as we can. This site is a humble two man operation and we will do our best to get back to you in a timely manner.

Buy now for $100

BUY NOW